How we think
about building.
Unfiltered thoughts on building products, AI, and what it actually takes to make things that didn't exist before — from the WhiteMirror Technologies team in India.
The one question every great venture starts with
There are a thousand frameworks for building companies. Lean startup, design thinking, jobs to be done. But every venture we've built — and every great venture we've studied — starts with one question that none of those frameworks name. Here's what it is, and why it's the only question that matters before you write a line of code.
Why AI is a tool, not a company — and how to build with it anyway
Every second startup in India right now claims to be "an AI company." Most of them are wrappers. Here's how we think about the difference between AI as a product and AI as a feature — and why it changes everything about how you build.
Building for India, building for the world: why India is the right base
India still gets overlooked in the global startup conversation — seen as a place to hire from, not to build category-defining products from. We chose to build from India deliberately. Here's the strategic logic behind that decision and what it means for how we build.
The problem with "build it and they will come" in B2B
The best-built product in the world dies without someone to sell it. After spending months building Mira, here's what we learned about finding the first 10 customers — and why it was nothing like we expected.
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Early thoughts on products, AI, and building from India. No newsletters. Just conversations.